About Us

B.L. Rogers is an independent manufacturers’ representative company selling product to the wholesale gift industry in New England. Established in 1984, B.L. Rogers is one of the most respected agencies in its field. Our company motto ‘adding Smiles to your bottom line’ reflects our dedication to representing value product and recognizing that it’s our mission to help all involved in our industry to enjoy life.

You can connect with any of our sales associates by clicking on their picture. If you have any other questions feel free to contact our office.

email: sales@blrogers.com
phone: 800.276.4377
fax: 877.393.8900

Rep Image Lynne
Rep Image Lynne

Lynne Freedman

Cell: 508.274.9292
Fax:  877.393.8900
Sales Manager/Key Accounts


In 2022 Lynne became the Principal and Sales Manager of BL Rogers LLC.

Lynne's holds an MBA from Bentley Univeristy in International Business. Over the years she has held position of Buyer, National Sales Manager, Inventory Analyst and Account Manager.  Lynne rejoined BL Rogers in 2019 after spending a number of years raising her two children and running her own retail store. A native “Cape Codder”, Lynne brings a wealth of wholesale and retail experience

In her free time she spends time with her family and enjoys running. 

rep Sue pl

Susan Walker

Cell: 860.681.1341
MA Counties: Berkshire,Hampshire and Hampden

Susan has been a sales consultant with B.L. Rogers since 2006. She is a top performer who thinks quickly and can adapt rapidly to industry trends. Susan demonstrates high competence and knowledge of her customers and can easily introduce new products quickly into the marketplace. When Susan is not out on the road, she enjoys spending time decorating her home.

_Rep Image Dorothy

Cell: 207.650.0461
Fax: 866.233.2914

Dorothy has been a rep in the giftware industry since 2001.  She thinks she has been pretty lucky to have the opportunity to work with such nice, creative and hardworking customers in the great state of Maine.  She loves to spend her free time with her super cute grand-kiddos.  Any time left she enjoys gardening, camping and chilling out on Sebago Lake with her family and husband, Dion, who has also been a rep in the gift industry and has been a great help and support through the years.

Rep Image Joe

Cell: 508.789.0787
Fax: 877.393.8900
Rhode Island
MA: Cape & Islands, South Shore, Bristol County

rep dan pl

Dan Derby

Phone: 508.393.5535
Fax:       877.393.8900

Key Accounts

Dan holds an MBA from Northeastern University and is a key account manager. Prior to 2023 Dan was the Vice Principal of BL Rogers Associates Inc. He continues to handel Key Accounts an also holds an advisory position with BLRogers LLC.

Dan enjoys a good round of golf, reading about American Presidents and is a “die hard” Red Sox fan